I typically mark the holiday season by the first holiday commercial I see on TV. That is a bad metric for e-commerce merchants which live and die from online traffic – much of which comes from search engines.
Better to listen to when Google says “it’s the holiday” and they just piped those words. In my most recent post on www.PracticalEcommerce.com I go over Google’s Insight report showing that the term “Christmas Gift” just spiked in search volume. Here is the post and please comment on the Practical E-commerce blog or here.
This also seems to reiterate my prior post about holiday import timing and when to start marketing and taking back-orders. That post is here.
With retail in the doghouse, here is a YouTube of dogs barking Jingle Bells put up by somebody with a lot of free time on their hands. Lets have a great holiday season everybody and please consider using Shipwire for your holiday product order fulfillment.
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Nate Gilmore
Nate oversees our channel development and developer network, as well as our marketing and public relations. Previously, Nate was at Concentric, acquired by XO Communications, where he ran product management, sales and marketing. Over his six year career with Concentric, he developed dozens of new business channels, by initiating new products for small- and mid- size businesses, developing partner programs for those products, and working with web developers and systems integrators to provide ongoing support of those products. Nate has also held various legal positions in intellectual property and business law. He holds a B.A. in History, and a J.D., from Santa Clara University.
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