Starting a Company

When Keetsa.com introduced a revolutionary, eco-friendly memory-foam mattress that helps people sleep better for less, the demand for the product was clearly there. But Joe Alexander, Keetsa’s sales director, found Keetsa stuck in a classic small business box: He needed a warehouse that would fit their storage needs, but traditional warehouses demanded long-term contracts, upfront fees and a credit check that was difficult for a newly established business to pass. Keetsa found a solution to their problem with Shipwire.

“Shipwire’s model was a perfect fit,” Mr. Alexander says. “No annual commitments, no credit check, and Shipwire customized a pricing plan for us quickly.” Through Shipwire Keetsa was able to place inventory into East and West coast warehouses, and automate mattress shipments to the growing list of online buyers from Keetsa.com’s online store. “We chose the Shipwire warehouse and delivery service for its flexibility. It gave us storage and delivery features that we needed at a price we appreciated.” Mr. Alexander conservatively estimates that using Shipwire has saved Keetsa 35% versus the traditional warehouse option.

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