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The Shipwire Blog/2012 Holiday Shipping Calendar

2012 Holiday Shipping Calendar

The 2012 holiday season is expected to be the best in years and we have important dates and best practices to share with you from our many years of experience with holiday logistics. Be sure to download the calendar below and add the important dates to your calendar automatically here.

Pre-November 23rd

Land Your Inventory Early
Until November 23rd, your primary focus should be on getting your inventory into a Shipwire warehouse. Prior to the holiday rush, every merchant on the planet is working to get their inventory into local warehouses. The ports, customs offices, and transportation hubs are very busy managing all these pre-holiday inventory moves. This traffic may cause delays prior to your product arriving to the warehouse, so get your inventory in early!

Set Up Your Shipwire Account
Successful holiday sales require all of your systems to be configured and tested prior to orders starting to flow. Every year we meet new merchants who put this task off to the last minute and they always wish they had set everything up sooner. Don’t waste another minute and set up your free Shipwire account now.

Set Up Sales Channels Now is the time to be setting up new sales channels for the holiday season. Here are a few that we’re seeing successful merchants setting up now:

  • Social Commerce – add a Payvment Facebook shopping cart to your Facebook page now so that holiday shoppers can both “Like” you and tell their friends to buy from you too.
  • Flash Sales – more and more merchants are moving significant volumes of orders via 3rd party flash sales sites via Shipwire. Set up your flash sales relationships now so you can be the Deal of the Day during the buying season.
  • eBay – every year we see a significant spike in orders from merchants that sell their products on eBay. Don’t ignore this growing sales channel to drive incremental sales this holiday season.
  • Backorders – while this isn’t a sales channel, consider taking pre-orders for inventory that won’t be here until the holidays. By partnering with Shipwire, we can receive and ship your orders in time for them for be the hottest gift of the year!

Post-November 26th

After November 26th, our focus will be on providing an amazing buyer experience for our merchants’ customers. Our sales, operations, and warehouse teams will be completing projects, fulfilling large backorders, and making sure all shipments are processed correctly.

To keep you in the know on the most important dates, download and print the holiday calendar included in this article.

For additional documentation, see our Support Center or book a meeting by contacting our sales team at or 1-888-SHIPWIRE.

We hope this helps you plan out your 2012 shipping and look forward to working with you to make this holiday sales season the best one yet!

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