Supplement fulfillment: Takeaways from 2014 Arnold Sports Festival
Another week, another trade show. With CES and the International Toy Fair already under our belt this season, this week it was time for something different and the 2014 Arnold Sports Festival fit the bill.
Those who have been to the festival can attest to what an impressive showcase of athletics it is, and with so many “wow” factors to behold — from bodybuilders to sports competitions — exhibitors turned to flashy marketing to grab attendees attention amid the chaos.
A couple things that caught our eye were “Jerk Man,” a guy covered in packets of Perky Jerky’s beef jerky and the amazing acrobat positioned atop the Felxicus booth, demonstrating the product’s joint and connective tissue strengthening abilities. Other sponsors did more traditional product sampling and despite the size of the show, it was impossible to be tired thanks to all the energy drinks and supplements that were available to test!
Shipwire provides fulfillment for supplement brands, including SHREDZ, so we wanted to learn how others are doing supplement fulfillment and what channels merchants are using to sell. Given the number of companies present and their various business sizes, all sorts of selling and shipping methods came into play. A few brands own facilities and handle shipping themselves, many sell through distributors, and some continue to run garage warehouse operations.
There were lots of questions about selling and shipping internationally, which is something Shipwire is able to help with given our network of international warehouses. As for selling, we always recommend that brands sell online B2C, as well as B2B, in order to reach as many customers as possible.
For a few more in-depth tips, check out our takeaways from another recent trade show.