Grow your global business

So you’ve decided to expand your business to Australia, drawn by its advanced economy, favorable growth prospects, and considerable spending power. But you might be wondering how to actually get started. Fortunately, doing business in Australia is pretty straightforward. The biggest question you should be weighing is what goods to bring down under—and how to get them there.

There is a wide range of things to bear in mind as you triangulate a new ecommerce selling territory, especially one as far-flung as Australia. As much as you might be getting familiar with the country — by learning about how it boasts one of the fastest-growing ecommerce markets, or how its shoppers have impressive buying power — Australia needs to get to know your business, too. You might be wondering, then, about how you actually import your brand to the country. After all, that's how you’ll build your reputation and bolster sales among buyers who don’t yet know your business.