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The Shipwire Blog

Tag: email marketing

How to promote your brand online

So you have a great product and want to tell the world about it. Naturally, you turn your focus online since it will allow you to reach the biggest slice of your target demographic at a low cost versus other channels. Here are some tips on getting started or enhancing your promotional strategy online.
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2 things B2B Marketers can learn from B2C Marketers

As a B2B marketer, I have always been quick to defend my guild whenever I hear that our cousins, B2C marketers, are faster at adopting technologies, more "social," and generally have a tougher job than we B2B'ers do. I'd counter with "well, B2B marketers serve a more mature audience so naturally the channels will be...
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