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For new importers, the process for bringing FDA-regulated goods into the United States can sometimes resemble a maze. It’s understandable, considering how widely requirements vary for different products. So how do you navigate the labyrinth of rules? According to U.S. Customs Broker Reynaldo Roman, the biggest favor an importer can do for itself is to fully understand its product – and anticipate which rules will apply. “Many times entries are delayed or worse because importers don’t understand the product [being imported] and can’t provide the information necessary to clear it,” Roman said. That might seem hard to imagine – of course you know the product you’re bringing to the United States! But let’s pan back.