In our last post, we discussed how your ecommerce shipping strategy can help you gain more customers.
Once you have more customers, you should think about capitalizing on per-customer sales. Let’s take a look at some ways to facilitate this goal.
You’ve heard the old adage before: You have to spend money to make money.
While some dispute it, in the world of ecommerce shipping, it’s a hard point to contest. Unless all of your customers are local, you have to pay to get their orders to them. So the issue isn’t really eliminating the cost of shipping; instead, the challenge is in optimizing the value of ecommerce shipping.