One issue that many North American and European businesses might have when they consider expansion into the Asia-Pacific region is that they just don’t understand the region well enough to be aware of the opportunities. This is particularly true when considering Korea. It’s big enough to be part of the G-20, but for many businesses it gets lost in the shuffle behind Japan, Australia, and China. That’s unfortunate, because it’s a major market in its own right.
Now that your business has outgrown the local market, where do you go for growth? If you are already serving North America and Europe, where do you find a similar market with an advanced economy with room for your business to grow?
Australia, that’s where.
The world’s largest nation is on its way to becoming the world’s largest market. Read how China is growing to become the largest consumer market globally in Shipwire's multi-part blog series entitled Expanding into Asia-Pacific.