2 things B2B Marketers can learn from B2C Marketers
As a B2B marketer, I have always been quick to defend my guild whenever I hear that our cousins, B2C marketers, are faster at adopting technologies, more "social," and generally have a tougher job than we B2B'ers do. I'd counter with "well, B2B marketers serve a more mature audience so naturally the channels will be...
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