Expanding into Asia-Pacific Series: Korea
One issue that many North American and European businesses might have when they consider expansion into the Asia-Pacific region is that they just don’t understand the region well enough to be aware of the opportunities. This is particularly true when considering Korea. It’s big enough to be part of the G-20, but for many businesses it gets lost in the shuffle behind Japan, Australia, and China. That’s unfortunate, because it’s a major market in its own right.
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