Tips for Holiday Sales
According to the National Retail Federation (NRF), shoppers are going to be spending less this year. But that doesn’t mean they won’t be doing any buying, it’s just means they”ll be very careful about where they shop.
Trends also indicate that more consumers will browse and compare products online. And they may turn to social media sites like Twitter and Facebook to look for deals and coupons.
According the eHoliday Study by Shop.org, (NRF’s Digital Division): 47.1% of retailers will be using social media more this holiday season. And 60.3% said they”ve added or improved their Facebook pages. While 58.7% said they”ve added or updated their Twitter pages this year. Additionally, two-thirds (65.6%) have added or enhanced blogs and RSS feeds.
More than a quarter of online shoppers (26.7%) said they plan to spend more of their holiday budgets online this year, according to the survey. One of the reasons is that they can shop anytime that’s convenient for them and they won’t have to fight the crowds at the mall.
So in order to cash in this holiday season there are a number of things you can do:
1. Offer free shipping or free shipping with conditions such as free shipping on certain items or free shipping when consumers spend a certain amount of money. According to Shop.org, four out of five retailers will offer some sort of free shipping this season, while more than half also plan to offer free shipping with no conditions attached.
2. Outsource seasonal fulfillment on your high volume products. Contracting with an experienced outsource provider like Shipwire will help you save money because you won’t have to pay for extra warehouse space or hire additional workers. According to the survey, 41.4% of retailers have scaled back on inventory levels and 22.9% have hired fewer people in their stores.
3. Lower your prices by lowering your shipping costs. Consumers want good deals so if you lower your prices you”ll have a better chance of attracting shoppers to your website. Leveraging regional warehouses by outsourcing order fulfillment for your best sellers allows you to cut shipping costs while offering faster shipping times.
4. Improve cross-selling. When customers come to your site and click on a particular product, offer them related products as well. So if a shopper is looking for shirts, for example, offer pants as well.
5. Improve upselling. Upselling means offering consumers a more expensive product the one they searched for initially. For example, if a shopper clicks on a $35 pair of headphones, present them with their $35 headphones with a $75 pair of headphones with more features and benefits outlined in an eye-catching place.
6. Use scarcity. Create a sense of urgency that makes customers want to buy a product immediately because they think it will onlybe available for limited time or at a particular price.
If you put these ideas into practice this holiday season, your holiday season will be a merrier one.