With a humble goal of finding 200 backers to support their design for a minimalistic wallet called The Slim, the brothers behind Supr Good Co launched a Kickstarter campaign that quickly exceeded any success they had anticipated. After shipping 6,000...View the Video
Over the years, Shipwire has helped many Kickstarter projects ship backorders and bring products to market. As a strong supporter of emerging businesses, we love to see you succeed. On this page, learn best practices and find tools to help make the logistics of crowdsourced projects as smooth as possible.
Why Kickstarter projects deliver late
Kickstarter projects are infamous for delivering late — in fact, a 2012 study of the top 50 Kickstarter campaigns found that only eight shipped on time. In the platform’s earlier years, it was understood and widely accepted that the crowdsourced platform was a place to help people transform their dreams and ideas into reality and backers were understanding of the challenges these new entrepreneurs faced, often unexpectedly.
These days, though, Kickstarter campaigns often raise such high monetary support that people forget they are sponsoring teams and individuals who are often brand new to running a business. Kickstarter entrepreneurs are commonly regarded as startup founders and are expected to bring their products to market efficiently and without glitches. Backers want completed products delivered on time and eagerly await their awards, and when this fails to happen, message boards spread the word far and wide.
Why is it that so many Kickstarters fall behind in finishing products and shipping rewards? It’s often due to uncapped and unexpected success. When a team’s fundraising goal is exceeded by 200 percent, production and manufacturing can quickly turn from a piecemeal undertaking to a task requiring professional tools and assistance. More funding usually means more backer rewards to ship, and the logistics of distribution quickly become more than just a few trips to the post office.
How to avoid late delivery
The smart way to approach a Kickstarter campaign is to plan for all outcomes, including higher-than-expected funding. Do some research about how to handle shipping high volumes of product and consider the time and resources it could require — the resources on this page will be helpful in guiding you through these thought processes.
And if it’s too late for advanced planning and you’re already looking at thousands of backorders, Shipwire can still help. Shipwire’s Kickstarter Fulfillment Services was designed to be easy to use and fast to set up. Don’t hesitate to reach out, we’re happy to help!
To discover more fulfillment resources, explore some of our topic-based collections or browse our resource library.