5 Tips to a Successful Product Launch
3rdPOBlogs.com, March 31, 2011
Shipwire works with a lot of up-and-coming product companies — many of which are great at generating buzz, and others of which could use a leg up.
Building buzz is critical to the success of a new product because momentum builds excitement and sales. Without that, you end up with dust on your shelves”¦ your product fizzles, your idea gets stale, and your inventory becomes obsolete. Many Shipwire customers are so busy moving product, they don’t have time to strategize how marketing can help with sales, and in fact needed tips on the fly to help product fly off the shelves. Shipwire has collected 5 great Marketing tips to help build the buzz.