Gain Margin Advantage Over Competitors
Doggypads.com founder Mark Stern was thrilled about outgrowing his 3,000-square-foot leased warehouse—until he discovered that moving to a larger one would eat up his 4-year-old company’s margin advantage over competitors. But instead of opting for an old-world warehouse fulfillment service, the million-dollar pet supply company linked up with a Web 2.0 service provider called Shipwire, simultaneously avoiding a capital expenditure and reducing shipping costs overall. Read more. | PDF Version.