PayPal Enlists Developers in Fight With Visa
As more commerce moves to phones and social networks, PayPal is racing against Visa Inc. and MasterCard Inc. to earn the loyalty of programmers. Its developers, who began building PayPal applications on smartphones, televisions and websites last year, have generated $1 billion in payments volume for the company. “Developers are basically taking PayPal out to places PayPal hasn’t been before,” said Nate Gilmore, vice president of marketing and business development at Shipwire Inc., a Palo Alto, California-based company that helps merchants store and ship products. “This does for commerce application development what online banking did for consumers or what the ATM did for banking.”. Read more.