The race to get products under the Christmas tree from Kickstarter-backed projects
StartupSmart, December 5, 2014
The challenges for Kickstarter-backed hardware startups don’t end once you’ve raised the money.
Microbrics’ managing director Brenton O’Brien, who is beginning to ship his LEGO-compatible Edison robots after a successful crowdfunding campaign on Kickstarter, has the extra pressure of getting his product out in time for Christmas.
“We’ve been dealing with the issues of getting products out to customers and stock into the distribution centre,” O’Brien says. “We’re a little behind where we’d like to be, but because a lot of people ordered these as Christmas presents and we don’t want to disappoint anyone, we’re working really hard to get these out before Christmas.”
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