Selling Christmas in July

All Business, July 29, 2010

Temperatures are soaring across most of the nation as the so-called dog days of August arrived a month ahead of schedule. As we struggle to stay cool, the last thing we’re thinking about is the December holiday season. But Damon Schechter, founder and CEO of Shipwire, advises e-tailers to stop thinking suntan and start thinking Santa. I talked to Schechter about prepping now for the holidays, even though they’re nearly five months away… Read more. | PDF version.