SmallBizDaily, January 5, 2015
With 2015 looming, it’s time once again to sift through the e-commerce stained tea leaves and make some predictions for what the New Year will bring to small businesses and e-commerce. Among other things, 2015 promises to boom after a heady 2014, with U.S.-based e-commerce business predicted to reach $350 billion in sales by year’s end. When they finish tabulating the numbers, global sales are expected to reach $1.5 trillion. Even the holidays promise to be bigger than ever, with an estimated $617 billion in sales.
I’d like to call this the year of the consumer. The customer’s always been right, but these days, they have more power than ever. Let’s unpack why I think so.
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