Shipwire in the News

Pleasant Dreams

NRF Stores, June, 2010

Solution helps green mattress retailer reduce carbon footprint and logistics headaches

If you”re manufacturing them, you want…to not lose sleep worrying about the cost of warehousing and distribution… Keetsa, a three-year-old manufacturer of eco-friendly mattresses whose balance sheet is resting comfortably now thanks to its relationship with e-commerce order fulfillment company Shipwire, based in Palo Alto, Calif… Keetsa has seen an estimated 35 percent reduction in warehousing costs, as well as the development of an ultra-efficient delivery system… Shipwire’s online store order fulfillment solution model “was a perfect fit for us,” Alexander says… If not for Shipwire, Alexander says, Keetsa’s distribution costs “would be huge. There’s a lot of cost involved in the traditional mattress supply chain which we don’t have. At the store level, we would have to have delivery trucks and crews, pay Workman’s Comp and insurance…” With Shipwire, he says, that time has been cut an estimated 80 percent. Read more. | PDF version.

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Mattress Firm Uses Online Warehouse

Inc. Magazine, September 2008

“We chose the online warehouse and delivery service for its flexibility. I”d estimate that using Shipwire has saved us 35 percent versus the traditional warehouse option. Also, as a small business operating in a downturn economy, the fact that there are no annual commitments and pricing plan is flexible so didn’t have to marry ourselves to a certain agenda was a huge boon for us. If I tell a customer it’s going to be there in three days, I turn it over and they take care of the rest.” Read the Article. |  PDF Version of Article. | Read the Press Release.

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Former COO of FedEx Ground, Ivan Hofmann, Joins Shipwire Advisory Board

Business Wire, September 29, 2008.

Merchants Using Shipwire to Benefit from Hofmann’s 33 Years of Logistics and Supply Chain Expertise.

Sunnyvale, CA, September 29, 2008
Shipwire, Inc. today announced the addition of business-logistics industry veteran, Ivan Hofmann, to its advisory team in the role of logistics advisor to the Shipwire board and executive team. With 33 years of experience and success, Hofmann is a recognized leader in the $1.2 trillion business-logistics industry, having contributed significantly to its growth and development as president of RPS Inc. (Roadway Package System) and EVP and chief operating officer of FedEx Ground. Hofmann brings to the Shipwire team a deep expertise in business and small parcel ground shipping.

“Small businesses have needed an easy-to-use Internet-delivered service that empowers them to enter new markets and grow sales,” states Hofmann. “Shipwire’s logistics platform gives merchants powerful shipping and order fulfillment tools as well as supply chain insight that solves major warehouse and shipping headaches for small- business merchants. Similar to FedEx Ground, Shipwire empowers business owners with the tools to make complex logistics operations easy, even for the most time-strapped business owner. For retailers in growth mode, outsourcing their warehouse storage and order fulfillment to Shipwire lets them focus on growing their core business.”

Ivan Hofmann, retired chief operating officer of FedEx Ground, brings to Shipwire extensive expertise in logistics, transportation, warehouse distribution and shipping. Mr. Hofmann joins Shipwire after a successful 33-year career with transportation logistics companies that began in 1970 when he joined a national LTL carrier. Between 1973 and 1985 he held roles related to sales, logistics transportation, warehousing distribution services and district management with Roadway Express. In 1985 he became vice president of Operations of Roadway Package System Inc., the forerunner of Fedex Ground Inc. Promoted in 1990 to senior vice president of operations, he became president of RPS Inc. on January 1, 1993. During his tenure, the company reached significant sales and operations milestones, exceeding $1 billion in annual revenue and reaching 100 percent coverage of the North American market. With the acquisition of former RPS parent company Caliber System by FedEx in January 1998, Hofmann was named executive vice president and chief operating officer of FedEx Ground. After helping build FedEx Ground into a major competitor in the business-to-business and small-package shipping market, Hofmann retired from the company in 2004.

Damon Schechter, founder and CEO of Shipwire, and author of Delivering the Goods: The Art of Managing Your Supply Chain (Wiley, 2002) states, “Ivan Hofmann’s addition to our team has already proven to be a major benefit both to Shipwire and to the companies using our services. Ivan personally walks the floor of our business and provides hands-on advice, allowing us to provide a much better experience to our customers. His invaluable expertise will help us accelerate growth and continue our aggressive international expansion. Already, we”ve seen results in cost containment, volume shipping discount negotiations and strategic expansion.”

Hofmann states, “I”ve spent much of my career building scalable outsourced shipping operations for businesses. The Shipwire solution solves a major pain point for merchants focused on fast growth: how to scale warehouse and shipping services in line with sales without making a major investment. We intend to make Shipwire a major player in the global movement of goods—with aggregated buying power—by building a world-class shipping and warehousing solution, available on-demand to growing businesses.”


About Shipwire (
Shipwire provides growing e-tailers with e-commerce order fulfillment services powered by a global warehouse network and its Store-Sell-Ship™ platform. Shipwire eliminates the hassle of storage and shipping, so merchants can focus on growth. With warehouses in Los Angeles, Reno, Chicago, Toronto, Vancouver and the UK, Shipwire allows merchants to drastically reduce shipping costs by locating inventory closer to buyers. Usage-based plans start at just $29/month, and enable merchants to locate inventory in all warehouses, with no contract commitments. Shipwire is the only warehouse logistics service that instantly integrates with shopping carts and inventorymanagement systems. Shipwire is developer and partner friendly; learn more about our e-commerce developer affiliate program. Get our outsourced e-commerce order fulfillment guide. For a free trial or more information, contact 1-888-SHIPWIRE or visit

Contact: Press (at) shipwire (dot) com

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Cost Cutters: Reduce Shipping Costs

Wall Street Journal, September 22, 2008

As transportation costs continue to skyrocket, so too does the cost of shipping your business inventory and ordering supplies…try fulfillment services.
For businesses that have far-flung customers but don’t have a distribution partner, fulfillment services such as Shipwire…offer small-business owners a place to stow their products close to customers. For instance, a small U.S. company with customers in Montreal might consider a fulfillment service to house its inventory in Canada. While these services typically charge a monthly fee, business owners can avoid some international shipping duties, customs brokerage fees and other shipping costs. Read more. | PDF Version.

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One Way to Save on Shipping: Shipwire Fulfillment Services

Wall Street Journal, August 20, 2008

High fuel surcharges are affecting everything from pricing to the bottom line for businesses of all sizes. Some can’t afford to cut back on offering “free shipping” for goods bought online. And many are scrambling for solutions.

Rockgardn Sports Inc., a small maker of off-road body armor and outerwear for dirt-bike riders and cyclists, thinks it has found one in an order fulfillment service… that offers small businesses the option of housing their inventory in locations closest to where the orders are coming from. For example, when the service gets a Rockgardn order from a Canadian customer, it ships the item from its Canadian warehouses in either Vancouver or Toronto, thereby greatly reducing costs and shipping times for customers there. Read more. | PDF Version.

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Sell Overseas with Shipwire, August 2008Ecommerce Guide coverage of Shipwire

In preparation for the busy holiday season, Shipwire Inc., an e-commerce order fulfillment service, has released “Five Steps to Holiday E-commerce Success,” a special promotion offering free international order fulfillment to support e-tailers’ overseas expansion and celebrate enhancements to the Shipwire Store-Sell-Ship™ platform. Read more. |  PDF Version.

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