Shopify, May 8, 2014
You control your customer’s experience for the most part. You write the ads, you approve the images, you tweak your website and you write the emails. However once your product leaves your hands to be shipped to your customer you have now handed over your brand to the hands of a stranger.
Shipping can make or break your business in multiple ways. Choose the wrong shipping partner and your customers may suffer a poor experience. Don’t plan out your shipping strategy and you could end up unprofitable. Read more here.
Wired, April 4, 2013
The idea seems so obvious once it occurs to you: Why don’t I make a comfortable passive income selling things online? Why, I could even do that kind of work from the comfort of my own home!
After all, starting an online store today has become simpler than ever. You don’t need to build a website or an online shopping cart yourself — a cloud-based company such as BigCommerce can handle that for you. Marketing? Try Google AdWords. Selling? Through Amazon and eBay, I can reach hundreds of millions of customers with a click.
OK, I’ve got all the computer stuff covered. But what about the stuff stuff? Don’t worry! A plug-and-play third-party logistics provider such as ShipWire will store your inventory in its own warehouses, connect with the least expensive parcel carriers and send your customers’ packages on their way.
Read the full article here.