Clean Up Your Logistics
An award-winning designer of cat litter boxes, ModProducts, needed to make a major decision—outsource its shipping and fulfillment, or move to a warehouse space and do it themselves. This build vs. buy decision is something that many start-ups and small firms will deal with during the course of their business’ growth. The challenge is logistics, which comes from the Greek logistikós meaning “skilled in calculation, rational” the planning, implementation, and coordination of the details of a business or other operation. Should designers concentrate on those details, or let someone else handle them?
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