Shipwire in the News

How New Ecommerce Shoe Company Greats Brand is Aiming to Become the Warby Parker of Footwear

Shopify, November 18, 2013

What do you get when you combine premium-quality, stylish sneakers at prices much lower than the competition? The answer is GREATS Brand – a new direct to consumer ecommerce shoe company that’s aiming to disrupt the shoe industry by become the Warby Parker of footwear.

Since launching in August, GREATS is off to a smashing start garnering attention from major media outlets like Forbes and men’s fashion websites like GQ.

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Clean Up Your Logistics

An award-winning designer of cat litter boxes, ModProducts, needed to make a major decision‚ÄĒoutsource its shipping and fulfillment, or move to a warehouse space and do it themselves. This build vs. buy decision is something that many start-ups and small firms will deal with during the course of their business’ growth. The challenge is logistics, which comes from the Greek logistik√≥s meaning “skilled in calculation, rational” the planning, implementation, and coordination of the details of a business or other operation. Should designers concentrate on those details, or let someone else handle them?

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