Wired Innovations Insights, January 14, 2015
On his way home from work, a young man sees an advertisement on a billboard for a beautiful new shirt he’d love to have. He pulls out his phone, searches for the brand and find the shirt in his size. Within just a couple minutes, he has entered his shipping information and hit the buy button. Smartphones are everywhere these days, and the gadgets are finding their way into new owners’ hands faster than ever before. With each new device comes another opportunity to make a customer happy and to build a brand; mcommerce growth is in full swing. In fact, according to Forrester Research, mobile commerce sales are set to reach $114 billion by the end of 2014.
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