Top Tips to Avoid Having “Bah Humbug” e-Commerce Sales this Christmas
Christmas is not looking jolly for retailers at the moment. A postal strike is sweeping the nation (UK), with the fear that many businesses could go bust in its wake. In addition, a recent survey of Britain’s leading store group executives found that 34% do not expect strong growth until 2011 and are preparing for a ‘flat Christmas’. ”¨”¨In the face of this difficult climate, it is imperative that retailers need to start planning now if they are to ensure success this holiday season. An intelligent and considered marketing plan should be accompanied by a comprehensive crisis management plan and a critical eye. Shipwire shares some tips on how to make sure that this Christmas is a plentiful one. Read more. | PDF version.