When you sell on Amazon and ship with FBA, your product is used to build the Amazon brand, rather than your own.
Using Shipwire and Amazon together, you can benefit from the discovery power of Amazon while also providing a complete brand experience to your buyers via custom-branded packaging, confirmation e-mails, and support automation features. To learn more, download the guide.
You have a product, you want to build a brand, but you are not sure where Amazon fits.
There is a difference between being a brand owner and being the retailer of other brands. As a brand owner you want to have control of your brand, a solid relationship with your customers, and the features and flexibility you need to grow.
Amazon is the juggernaut of online retail and their goal is to provide selection and low prices to customers, all while building their own brand. They do this by collecting new customers from all possible sources – including their affiliate merchants – and marketing to them to increase repeat sales from a huge array of different products.
This does not leave much room for brands selling on Amazon to expand sales and build their own brands. So selling on Amazon while building your brand isn’t easy; but, it is possible. The trick is to not use Fulfillment By Amazon (FBA) unless you absolutely must.
To discover more fulfillment resources, explore some of our topic-based collections or browse our resource library.