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Marketing inserts

Effective Feb. 27, 2015, the new Shipwire V3 UI (User Interface) is being released for General Availability. For more information on all the enhancements, please visit our blog post.
Please note which version of the application your account is currently using, and follow the corresponding instructions below. You can tell which version you are using by examining the URL after you login to your account. V2 = app.shipwire.com V3 = merchant.shipwire.com


Increase your Customer Lifetime Value and number of repeat purchases by leveraging the Marketing Inserts service from Shipwire.

When customers order items online, the experience doesn’t end at the checkout. Shipwire enables you to impact the moment a customer opens that package by including custom, Marketing Materials from your Brand. Upon opening their shipment, your customers will receive both the products they ordered and any promotional collateral you chose to include, such as:

  • Featured or seasonal products
  • Discount codes or special sale items
  • Promotional material or announcements

Types of inserts include items such as a postcards, catalogues, brochures, stickers, or promotional CDs or DVDs.

Personalize your delivery - Order fulfillment guide

Download the Personalize Your Delivery guide

Our Personalize Your Delivery guide will show you how to delight your customers with custom inserts, packaging, and automated e-mail confirmations. Learn the top Shipwire features you should use.

Learn more

General information

  • Inserts are supported in all of Shipwire’s global locations
  • Inserts are only $0.20 per order.
  • Inserts can be up to 8.5” x 11.5” x .1” (21.59cm x 29.21cm x 0.25cm) and can weigh up to .2 lbs (0.09kg). Larger items should be defined as a regular Base Product.
  • Inserts are handled differently from regular inventory:
    • Inserts cannot have a retail value.
    • Inserts are not managed inventory, and inventory cycle counts are not done for inserts.
    • Report a Problem cannot be done on Inserts, and Inserts will not be reshipped if they were not included in an order due to insufficient inventory or other reasons such as overshipment or undershipment.
    • Inserts are a type of product (see Adding and configuring products for info) that must be sent to the fulfillment center in a Case. Each Case should be labeled with a product identification code and should only include one type of insert per case.
    • Please note that Inserts sent in a case DO NOT AUTO BREAK. When sending in a case, please create a work order to break down the case into individual base products.
  • There is a limit of one insert per order.
  • Inserts must accompany a shipped product.

 

Configuring marketing inserts

  1. Start by clicking on the Inventory tab at the top of your screen.
  2. Click on Product catalog on the left.
  3. Click on Add Product.
  4. Adding Products

  5. Select Marketing Insert.
  6. Add Marketing Insert

  7. Define a SKU for your Insert and add a description of your Insert.
  8. Define SKU and Description

  9. Define the size of your Insert – Up to 8.5” x 11.5” x 0.1” (21.59cm x 29.21cm x 0.25cm) and can weigh up to 0.2 lbs (.09kg)
  10. You will need to define the packaging containing the Inserts you will be sending. Include the dimensions and the quantity of the Inserts in the package.
  11. Define Insert and packaging dimensions

  12. Choose how Inserts are included in products – You can let your shopping cart tell Shipwire when the Insert should be added to an order, let Shipwire include the insert in all your orders, or include the Insert in specific orders. If you do not wish for your Inserts to be folded, check the appropriate box.
  13. Choose when to include Inserts

  14. If you want Shipwire to include the Insert in specific orders, choose the “in specific orders” option to get a dropdown menu where you can define orders by their retail value, the quantity shipped, or by date range.
  15. Inserts for specific orders

  16. Click on Add product to finalize.

 

FAQ

Q.How does Shipwire define an Insert?

A.An Insert is any object smaller than 8.5″ x 11.5″ x 0.1″ (21.59cm x 29.21cm x 0.25cm), and less than 0.2 lbs (0.9kg). Anything larger should be defined as a regular base product, and is subject to standard pricing.

Q.Why is my Insert named differently from the containing pack? What about labels?

A.The package is a separate item than the Inserts inside the package. This way when you send the package to Shipwire, we can receive and store it and still know how many individual items (in this case, Inserts) will be inside it for inventory purposes.

Q.How will Inserts be added an order for a single Pre-packaged and Ready-to-Ship order?

A.For Pre-packaged and Ready-to-Ship orders, Shipwire will add the insert into the pouch that contains the packing list. This is only available for foldable Inserts (CDs/DVDs not included).

Q.How can you designate which orders include which inserts?

A.When you create the Insert in the Add Products interface you will have the option to define when your Insert should be included with an order during the “Configure” step. You can choose to have your shopping cart tell us when the Insert should be included (assuming your shopping cart has that functionality). Alternatively you can choose to have your Insert included in all orders, or in orders above a certain retail value, order quantity, and/or date periods.

Q.If I run out of a particular Insert, will the order be held or back-ordered?

A.No. If no Insert is available the order will ship normally without the Insert.

Q.How many Inserts can be included per order?

A.Only one insert can be included per order and priority will always be given to the Insert specified by the shopping cart. In the event that more than one Insert is specified for an order, priority will be given to the most recently-defined Insert.

Q.How can I see the insert added to an order?

A.Inserts can be reviewed just like any other item in an order from your Shipwire account dashboard.

Q.Can I dispose of or ship out a case of Inserts?

A.Yes. Simply put in an order for the Case of Inserts or ask a member of the Shipwire Care team to dispose of the individual Case. If you opt for disposal, please remember that some of our fulfillment centers are in jurisdictions with specific environmental disposal requirements.

Q.Do inserts count against my security deposit?

A.No. For merchants who are above the security deposit threshold, please note that inserts are not counted against your security deposit requirement.


Shipwire makes it easy to make the most out of every customer order by allowing you to include marketing collateral with any shipment. Upon opening their shipment, your customers will receive both the products they ordered and any promotional collateral you chose to include, such as:

  • Featured or seasonal products
  • Discount codes or special sale items
  • Promotional material or announcements

Types of inserts include items such as a postcards, catalogues, brochures, stickers, or promotional CDs or DVDs.

Personalize your delivery - Order fulfillment guide

Download the Personalize Your Delivery guide

Our Personalize Your Delivery guide will show you how to delight your customers with custom inserts, packaging, and automated e-mail confirmations. Learn the top Shipwire features you should use.

Learn more

General information

  • All Shipwire Fulfillment Centers can handle inserts.
  • Inserts are priced at $0.20 per order.
  • Inserts must be smaller than 8.5” x 11.5” x .1” and cannot weigh more than .2 lbs (0.09kg). Larger items should be defined as a regular Pick ‘n Pack item.
  • Inserts are handled differently from regular inventory:
    • Inserts cannot have a retail value.
    • Inserts are not managed inventory, and inventory cycle counts are not done for inserts.
    • Report a Problem cannot be done on Inserts, and Inserts will not be reshipped if they were not included in an order due to insufficient inventory or other reasons such as overshipment or undershipment.
    • Inserts are a type of product (see Adding and configuring products for info) that must be sent to the fulfillment center in a Case. Each Case should be labeled with a product identification code and should only include one type of insert per case.
  • There is a limit of one insert per order.
  • Inserts must accompany a shipped product.

 

Configuring marketing inserts

    Inserts for order fulfillment

  1. Start by clicking Store in the navigation menu
  2. Click on Add Product
  3. Inserts for order fulfillment

  4. Define your Insert name and description – Include a name and a description of your Insert.
  5. Define the size of your Insert – Inserts can be up to 11.5” x 8.0” x 0.1” and can weigh up to 0.2 lbs.
  6. Choose how Inserts are included in products – You can let your shopping cart tell Shipwire when the Insert should be added to an order, let Shipwire include the insert in all your orders, or include the Insert in specific orders. If you want Shipwire to include the Insert in specific orders, you can define those by their retail value, the quantity shipped, or by date range.
  7. Click Save & Define Case – You will need to define the Case in which you are sending the Inserts you just defined. Include the dimensions, retail value, and the quantity of the Inserts in the Case. Notice that Shipwire lists the Insert you just defined. Once you click Save your Insert will be ready, and once received, will be included in the orders you defined.

 

FAQ

Q.How does Shipwire define an Insert?

A.An Insert is any object smaller than 8.5″ x 11.5″ x 0.1″, and less than 0.2 lbs. Anything larger should be defined as a regular Pick ‘n Pack product, and is subject to standard Pick ‘n Pack pricing.

Q.Why is my Insert named differently from the containing Case? What about labels?

A.The Case is a separate item than the Inserts inside the Case. This way when you send the Case to Shipwire we can receive and store it and still know how many individual items (in this case Inserts) will be inside it for inventory purposes.

   The individual Inserts do not need a product SKU on them; however, if you have that option feel free to do that to further limit confusion. For example in the bottom footer of a datasheet or on a promotional CD cover.

Q.How will Inserts be added an order for a single Lick ‘n Stick® order?

A.For Lick & Stick orders, Shipwire will add the insert into the pouch that contains the packing list. This is only available for foldable Inserts (CDs/DVDs not included).

Q.How can you designate which orders include which inserts?

A.When you create the Insert in the Add Products interface you will have the option to define when your Insert should be included with an order. You can choose to have your shopping cart tell us when the Insert should be included (assuming your shopping cart has that functionality). Alternatively you can choose to have your Insert included in all orders, or in orders above a certain retail value, order quantity, and/or date periods.

Q.If I run out of a particular Insert, will the order be held or back-ordered?

A.No. If no Insert is available the order will ship normally without the Insert.

Q.How many Inserts can be included per order?

A.Only one insert can be included per order and priority will always be given to the Insert specified by the shopping cart. In the event that more than one Insert is specified for an order, priority will be given to the most recently-defined Insert.

Q.How can I see the insert added to an order?

A.Inserts can be reviewed just like any other item in an order from your Shipwire account dashboard.

Q.Can I dispose of or ship out a case of Inserts?

A.Yes. Simply put in an order for the Case of Inserts or ask a member of the Shipwire Care team to dispose of the individual Case. If you opt for disposal, please remember that some of our fulfillment centers are in jurisdictions with specific environmental disposal requirements.

Q.Do inserts count against my security deposit?

A.No. For merchants who are above the security deposit threshold, please note that inserts are not counted against your security deposit requirement.


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