In terms of impact on industry, retail and e-commerce were both heavily affected by the pandemic — but what changes are here to stay?
During the first half of 2020, retailers experienced holiday-like traffic and sales via digital commerce channels, since stores were largely closed and stay-home orders deterred in-person shopping. As a result, e-commerce growth accelerated and according to an Adobe report, online spending in May 2020 hit a record-high of $82.5 billion, up 77% year-over-year.
The adoption rate of digital commerce accelerated by four to six years in the timespan of a few short months, and businesses with pre-established ecommerce sites reaped the benefits of increased traffic and sales (at least for as long as supply could keep up with demand). Conversely, those who had neglected the switch to digital had a lot of catching up to do, and quickly.
In summary, e-commerce was already growing quickly and COVID-19 forced even faster development and most of the developments we’ve seen in e-commerce are here to stay. As a result, it makes sense for companies to continue improving the customer experience they offer to online shoppers.
Commerce transactions are faster than ever, shipping is more efficient, and inventory turns over quickly and is stored near shoppers for rapid fulfillment. Customers have come to expect on-demand shipping, quick transit times and visibility into shipping processes.
To meet these expectations, 3PL providers are supporting incredibly complex supply chains and are developing more agile processes to accommodate market shifts. What was previously a behind-the-scenes industry is more visible than ever and the importance of supply chains has been amplified around the world. Some companies are investments in internal supply chains, while others are looking for more immediate support through 3PL providers.
If you’re seeking a supply chain and fulfillment partner with experience, flexibility, a strong physical network and modern technology, get in touch with us to talk about your needs. Peak Season is right around the corner — let’s get your business ready with Shipwire.