Mockingbird

Highlights

• Reducing shipping costs by utilizing empty space in larger product cartons to ship smaller accessories
• Improvement in customer experience by delivering orders in fewer boxes
• Easy-to-enable AI-powered feature to configure different order combinations within seconds

The Opportunity

Mockingbird, a leading stroller manufacturer, was looking for a way to reduce shipping costs by making better use of the empty space in its stroller boxes. Like many brands shipping bulky or irregularly shaped products, the company faced wasted carton space for their larger items – like strollers – while accessories such as canopies, cup holders, or snack trays were packed separately, even when ordered together. To improve efficiency and the customer experience, Mockingbird needed a sophisticated packaging solution that would allow them to nest these accessories within existing stroller cartons and eliminate excess shipments.

Solving the problem

Shipwire understood Mockingbird’s challenges and delivered an easy-to-implement solution that transformed how the company packages and ships its products. By leveraging Shipwire’s extensive product data and proprietary AI applications, the team implemented the Nesting capability to optimize carton use, reduce shipping waste, and enable seamless scalability for future product variations and accessory launches.

With this solution, Mockingbird can override default packaging rules for more than 50 different order combinations, automatically allowing smaller items to be packed efficiently within larger cartons. A user-friendly spreadsheet interface enables their team to add new combinations within seconds whenever a new product is introduced—all without disrupting existing order flows. Shipwire’s collaborative approach and clear communication ensured a smooth implementation from start to finish.

The Outcome

By leveraging Shipwire’s Nesting capability, Mockingbird achieved measurable improvements across its operations. The solution reduced shipping costs by up to 35% for the brand’s most popular product combinations by consolidating items into fewer shipments per order. These updates led to a cleaner, more consistent customer experience by having ordered items arriving together in a single box. In addition, Mockingbird gained new virtual bundling capabilities, allowing replacement parts to be packaged within the same large carton as original purchases, even when not pre-bundled at the factory. With this foundation in place, Mockingbird is well-positioned to continue scaling its operations and delivering a seamless experience as its product line grows.