The Shipwire Blog

News and expert insights on global fulfillment and technology.

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ARTICLE
Female Leaders Shine in Transforming Technology Panel
Female Leaders from Shipwire recently participated in a Women Transforming Technology panel, one of many new initiatives to promote and celebrate their contributions to our industry and organization.
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E-commerce Acceleration due to COVID-19
The COVID-19 pandemic impacted the way consumers spend. E-commerce accelerated four to six years into the future and it’s not letting up.
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Shipwire International Shipping FAQ
Shipwire ships domestic and international export orders from our wide variety of global warehouses to end locations accessible by our large carrier network.
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Fulfillment for Small, Medium and Mid-Market Businesses
Creating and executing a streamlined order fulfillment is critical to growing business, fostering customer relationships and maintaining a competitive advantage.
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Shipwire Small Parcel and Carrier FAQ
Shipwire partners with a large network of transportation carriers to provide domestic and international shipping from small parcel to large freight shipments.
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Shipwire Carriers FAQ: FedEx, UPS & USPS
Shipwire partners with a large network of transportation carriers to provide domestic and international shipping from small parcel to large freight shipments.
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Pros and Cons of Outsourcing Your Order Fulfillment
Outsourcing order fulfillment is a way to offer a great customer service experience while allowing your company to focus on innovation, growth and other key areas.
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Dock to Stock: Successful Inbound Logistics
The fulfillment lifecycle begins when product arrives at a fulfillment center and is received into inventory.

Determining a fulfillment strategy to use for your business is complicated enough when looking at a single country, so when you’re scaling across multiple different countries, regions and markets, the task becomes even more daunting. We typically see a direct relationship between a company’s maturation and the decision to use a cross-border or a localized fulfillment strategy.

Which fulfillment strategy to use?

Cross-Border: The low cost and speed-to-market associated with a cross-border direct ship program makes this type of order fulfillment a common choice for startups because it requires less capital than other options and it’s fast. In this model, inventory is stored in or near the destination country or region, so an order doesn’t have to pass through customs and is not subject to delivery duties. Cross-border fulfillment also reduces overall delivery costs and transit times, especially for SMEs and companies operating at high-volume. As a company grows, so do customer expectations, which often motivates a drive to provide a better customer experience (and start increasing their earning potential). The level of complexity required to ship cross-border varies by country. Understanding documentation and limitations can help guide your expansion strategy, as well as your fulfillment strategy. To learn how we can support a cross-border fulfillment strategy for your business, connect with us!

Cross-Border: The low cost and speed-to-market associated with a cross-border direct ship program makes this type of order fulfillment a common choice for startups. In this model, inventory is stored in or near the destination country or region. With the inventory being stored and shipped close to the destination country, this model reduces shipments having to pass through customs and helps to mitigate some, but not all associated costs.

As a company grows, so do customer expectations — and often this leads to the need for a better customer experience (as well as more earning potential!). When looking into expansion strategies and fulfillment options, remember that the complexity of shipping cross-border varies by country and so do the documents and limitations. We are here to help guide you through these processes. Connect with us to learn how we can help.

Hybrid: A hybrid fulfillment model includes both cross-border shipping as well as localized fulfillment. Once a brand attracts a sizable international audience, they typically start looking for ways to better serve their international customers. One beneficial way to serve all customers is through a hybrid fulfillment model. Connect with us to learn more about the hybrid model and how we can help you reach your growing brand and customer base.

Localized: By localizing fulfillment — that is, staging product in close proximity to end-customers — orders can be fulfilled faster thanks to shorter last-mile delivery distances.

By the time a company is looking into localized fulfillment options, their operational needs are likely well-understood. Target markets are established and funds are available. At this stage, some companies are managing fulfillment in-house and others are working with a local fulfillment provider, often leveraging a number of small fulfillment centers in urban centers to stock and ship out products.

Third-party logistics providers with established international networks offer attractive options for companies to store and stock goods in specific regions, or globally, and don’t require the investment that a proprietary network requires. Shipwire customers can access customers in growing markets around the world through our established network of international warehouse locations. Get in touch to learn more!

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